In the Fall of 2014, First West launched the Early Bird Account™ across two of its’ local BC brands. Its success mean’t that in 2015 this was to extended and promoted across all its brands through stand out direct marketing campaign. The expectation was for something brighter, fresher and more intriguing than the previous campaign for 2014.
We wanted to create a quick visual hit message to members that showed the value in acting early to increase the ease and benefit to there savings. The growing nest egg solution was chosen as it gave a great representation of what account did, but also hopefully brought a friendly, fun reminder to the members as they opened the piece. These pieces hit and surpassed required ROI targets and increased member activity across all the First West brands Early Bird account sign-ups for 2015.
My roles: concept fold development, art direction, photo retouching