Honda Checkered Flag

Project Brief To design and produce a unique digital unit for the Honda Checkered flag event which demonstrates the new 2017 Civic EX-Turbo features, drives traffic to bchonda.com and achieve sales targets. Direction By using the Turbo’s pedal and revving engine we designed a consumer engagement by either pressing or tilting the phone which revealed the vehicle the more you pressed or tilted. When fully revved it would show the whole vehicle, followed by a carousel of feature highlights and a nearest dealership geo-targeting map. My roles: Concept development, Art Direction, illustration, Image manipulation, design production.

Invitation banner
Interactive interstitial animation 
Features carousel with geo-targeted call to action
Click images via mobile device to play full ad experience.

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