Honda Checkered Flag

Project Brief To design and produce a unique digital unit for the Honda Checkered flag event which demonstrates the new 2017 Civic EX-Turbo features, drives traffic to and achieve sales targets. Direction By using the Turbo’s pedal and revving engine we designed a consumer engagement by either pressing or tilting the phone which revealed the vehicle the more you pressed or tilted. When fully revved it would show the whole vehicle, followed by a carousel of feature highlights and a nearest dealership geo-targeting map. My roles: Concept development, Art Direction, illustration, Image manipulation, design production.

Invitation banner
Interactive interstitial animation 
Features carousel with geo-targeted call to action
Click images via mobile device to play full ad experience.

View other projects...

First West Credit Union
First West Credit Union
Logo Collection
Tourism British Columbia
Honda Celebration of Light
Honda 360º Interstitial
Back to Top