Honda Parts & Service

Project Brief Honda Parts & Service required a new and unique look to reinvigorate the ‘Lowest Tire Price Guarantee’ promise and help maximize awareness to Honda owners through email, direct marketing and in Dealership POP. Direction With the retail objective to get Honda owners and drivers, think ‘Honda’ means ‘tires’ at great prices, we proposed very different design and direction than the normal brand look and feel. Creating a branded Honda tire tread with a bright palette made a more eye catching campaign within the dealership service areas. Combined with giving the service teams pop exterior tread decals to decorate there areas in there own unique way and backed up with email and direct mail marketing to exiting and new customer bases. My roles: Concept development, Art Direction, design, illustrations

To help promote the new Tire campaign within each dealership's service department, we encouraged each service area team to apply the colourful tire tread POP decals to bring awareness to the customers as they entered the area. Example and entries below.
The 2016, evolution
2015 campaign was so well received with a feeling through out the dealerships that the strong and unique visual elements stood out and attracted attention it was aiming for. Only a refresh was needed for 2016, with a message refocus to 'Lowest Price Guarantee'. A slight variation in the tread design and colour palette continued the campaigns equity.

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