Project Brief To design a logo and brand elements for the launch of Whale-tales.org a website providing a living library where naturalists, researchers, and whale enthusiasts alike, can come together to connect, share, and save their whale tales. Direction The ask was to have a whale tail incorporated with books or pages to be a visual representation of the online library. Using ocean tones and the whale tail illustrations reflected the growing network and community all over the planet which elves int the design for the marketing; coastline maps of where the online community had been sharing the stories from. My roles: Concept creation, Art Direction, Brand development.


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