Honda 360º Interstitial

Project Brief The 2016 Honda HR-V, Pilot, Civic and Accord were launching nationally and in conjunction with newly developed local brand creative platform ‘Find Your Honda Place’ this was great opportunity for Honda to make a huge impact and build brand equity in British Columbia. Main objectives were to drive targets to bchonda.com & into dealerships to test drive the 2016 Pilot, HR-V, Civic and Accord using unique media tactics Direction As part of the campaign we proposed a rich media ad unit for mobile and online containing 360º videos highlighting each vehicle's features within British Columbian environments that car buyers could relate to.  My roles: Concept and story development, Art Direction & Photography, Creative design, and final asset production.

–  360º HR-V CAMPING STORY  –

It’s early evening/dusk beside the water. A young couple are sitting by a smoking fire after a days trip out on their kayaks which are sitting by the water. They’re finishing up their snack discussing their day trip before locking up the HR-V and heading for a walk to the shoreline.

Concept Storyboard and area plan
HR-V 360º video
• For full immersive experience use mobile youtube app 
• For immersive browser experience use google chrome with
‘Use hardware acceleration available’ ticked on. More details
–  360º CIVIC HAPPINESS  –

A millennial couple celebrating an anniversary of the first time they met each other in the car park a few years ago. Every year they choose the same night of the month to set up a celebratory dinner at dusk under the city lights at the exact spot.

Concept Storyboard and area plan
Civic 360º video
• For full immersive experience use mobile youtube app 
• For immersive browser experience use google chrome with
‘Use hardware acceleration available’ ticked on. More details

–  360 PILOT SUMMER ESCAPE  –

A family is arriving at their holiday cabin by the waterfront with spectacular views. They have just arrived and are unpacking and getting ready to relax and enjoy their favourite place.

Concept Storyboard and area plan
Civic 360º video
• For full immersive experience use mobile youtube app 
• For immersive browser experience use google chrome with
‘Use hardware acceleration available’ ticked on. More details

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