The 2016 Honda HR-V, Pilot, and Civic were launching nationally and in conjunction with newly developed local brand creative platform ‘Find Your Honda Place’ this was great opportunity for Honda to make a stronger impact and build brand equity in local market.
2016 HR-V Camping story – It's late evening beside the British Columbian coastline. A young couple arrive back after an afternoons kayaking and settle beside a smoking fire to discuss the days adventures before locking up there brand new 2016 HR-V and heading for a walk along the shoreline.
Civic Happiness – A millennial couple celebrating an anniversary of the first time they met each other in the car park a few years ago. Every year they choose the same night of the month to set up a celebratory dinner at dusk under the city lights at the exact spot.
Pilot Family Getaway – A family is arriving at their holiday cabin by the waterfront with spectacular views. They have just arrived and are unpacking and getting ready to relax and enjoy their favourite place.
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