Honda is the title sponsor of the Celebration of Light, the highly anticipated summer event social calendar drawing around 1.2m attendees in from around Vancouver and British Columbia. Honda plays a key role in the overall event, particularly in the “Honda Zone” activation & Sunset Beach areas. Objectives were to create and develop an engaging, smart & fun backdrop while connecting with the local market and also promoting the newest range of vehicles each year.
A blocked off street area at Davie & Denman area is the centre point for the festival goers heading down for the main fireworks event. We created a loud & vibrant backdrop with Honda information and entertainment including large scale signage, DJ, vehicle interactions, competitions prizes and Honda street teams to get the attendees involved and engaged in the big Honda event.
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