The Brief: Develop multiple concepts for an apparel and merchandising toolkit for the 2026 PMCF Journey event, visually unifying participants, ambassadors, and volunteers while reflecting the community's spirit and shared purpose.
Creative Strategy: Anchored the visual identity in Journey's established event design language, creating a cohesive system that celebrates diverse personal stories and a shared community spirit, all united by the Foundation's mission to conquer cancer.
The Execution: Led concept development through to production-ready artwork across the full merchandise suite including multi-generational t-shirt designs, wristbands, and event swag. All assets met print specification requirements and maintained brand consistency across every item.
My Role: Senior Art Director & Designer — creative lead for concept development, design, and production-ready artwork across all merchandise and apparel deliverables.
