The Rollcontainer has been used in multi-step distribution environments for over 50 years in Europe as an alternative to the wooden pallets and shopping carts. This project involved all marketing platforms to introduce the Rollcontainers and systems to the north american market with phase one being the Rollco.ca website design and production.
With the large amount of information and technical considerations for this new system we designed a very clean and direct site which helped to focus the units benefits and options. Reflecting the round shapes in the logo and illustrations to compliment the photography and more easily digested subsections. Time is money in the distribution business so this needed to have simple, easy, fast solution just like the RollContainer.
My roles: Art direction, design, illustrations