The Brief: Create a suite of office branding and giveaway materials for Scoop.ai, the AI-powered event ticket search platform, to be used in-office and handed out to visitors and team members.
Creative Strategy: Drew on Scoop.ai's core promise, instant, all-in ticket pricing across hundreds of providers — to give the branding a bold, energetic feel that reflects the excitement of live events, translated into simple, ownable graphic moments that would work equally well on a banner, a mug, or a sticker.
The Execution: Designed three retractable banner options for office and event use, four mug design variations, and four sticker designs, each exploring different treatments of the Scoop.ai brand for team and stakeholder feedback.
My Role: Senior Art Director; concept development design through to final production builds and templates across all banner, mug, and sticker options.
