Bringing Babylon back to school
For many post-secondary students, September means moving away from home and having to take care of themselves for the first time.
We developing a campaign in the form of faculty-specific messaging to promote the Babylon by Telus Health app and the new easy way for to access health care, while away from home.
Emotive in the wild
They say a picture speaks 1,000 words. Using emojis to say all the things we might not specifically want to by placing playful posters in relevant locations (resto bars in bathrooms, printouts in gyms etc.) to show that Babylon by Telus Health is your go-to app for all sorts of unusual situations.
Doctors without boundaries.
Dorms across Vancouver will soon be enjoying Babylon themed cards at their next party, with this medical-themed expansion for that popular card game. Filled with tongue-in-cheek content and reasons to use Babylon, the cards are all rounded out by a CTA that reminds people healthcare is no game.
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