The Brief: Developed a targeted campaign for TELUS Gaming showcasing the network superiority and lightning-fast upload speeds of PureFibre Internet.
Creative Strategy: Developed an insightful campaign leveraging the universal insight of "Gamer Rage"—the acute frustration caused by lagging connections—and strategically positioned TELUS PureFibre as the ultimate solution to achieve an uninterrupted state of "Gamer Zen."
The Execution: Spearheaded the creative strategy and art direction from initial brief through to project management and final production oversight. More project campaign details, concepts and workflows are available in the attached project case study pdf
Creative Strategy: Developed an insightful campaign leveraging the universal insight of "Gamer Rage"—the acute frustration caused by lagging connections—and strategically positioned TELUS PureFibre as the ultimate solution to achieve an uninterrupted state of "Gamer Zen."
The Execution: Spearheaded the creative strategy and art direction from initial brief through to project management and final production oversight. More project campaign details, concepts and workflows are available in the attached project case study pdf
