The Ask: Create a campaign for TELUS gaming to highlight product superiority and upload speed of PureFibre Internet.
The creative: ‘Gamer rage’ is a concept gamers know all too well: the feeling when frustration gets the better of you, and controllers get smashed.
Nothing is more frustrating than an unreliable connection, so let’s position PureFibre as the antidote to gamer rage. By using the most reliable internet for gaming, our customers can reach a state of ‘Gamer Zen’—ensuring an enjoyable, stress-free gaming experience.

Roles: Creative concept, Art Direction, Production design and illustration in conjunction with Noravera & PostPro Media.

Please find out more in this case study pdf
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