The Brief: Create and develop a B2B animated video highlighting the capabilities of the new TELUS SmartHome+ ecosystem, supported by a social media and Out-of-Home (OOH) assets designed for widespread public awareness and promotion.
Creative Strategy: The core of the campaign was to focus on the effortless "connected living" and total control, that SmartHome+ system and app can give you while showcasing the intuitive user experience and being distinctly Telus.
The Execution: Worked closely with the creative teams and the external production house to steer the animation development while providing comprehensive art direction for all accompanying digital, social, and physical marketing collateral.
