The Brief: Create and develop a B2B animated video highlighting the capabilities of the new TELUS SmartHome+ ecosystem, supported by social media and Out-of-Home (OOH) assets designed for widespread public awareness and promotion.
Creative Strategy: The campaign centred on the effortless 'connected living' and total control that the SmartHome+ system and app delivers, while showcasing its intuitive user experience and remaining distinctly TELUS.
The Execution: Worked closely with the Creative Director's on art direction for the full campaign, working alongside internal creative teams and an external production house to drive animation development and deliver all accompanying digital, social, and OOH marketing collateral.
My Role: Senior Art Director — creative development, visual direction, campaign design, and oversight of animation production and collateral delivery.
