The Brief: Conceptualize a high-visibility B2B animated video highlighting the capabilities of the new TELUS SmartHome+ ecosystem, supported by a cohesive suite of social media and Out-of-Home (OOH) assets designed for widespread public engagement.
Creative Strategy: Anchored the campaign on the core theme of effortless "connected living" and total control, constructing an immersive visual "TELUS world" to dynamically illustrate seamless product connectivity and intuitive user experience.
The Execution: Partnered closely with internal creative teams and an external production house to steer the animation development while providing comprehensive art direction for all accompanying digital, social, and physical marketing collateral.
