The Brief: Design and create multiple concepts for apparel and merchandising toolkit for the 2026 PMCF Journey event to visually unify all participants, ambassadors, and volunteers and reflect the communities spirit.
Creative Strategy: Anchored the visual identity in the unique Journey event designs to celebrate diverse personal stories and a shared community dedication and target toward a world free from the fear of cancer.
The Execution: Designed, art-directed, and delivered final production-ready assets for multi-generational t-shirts, wristbands, and event swag.
