The Brief: Conceptualize and design a cohesive apparel and merchandising toolkit for the 2026 PMCF Journey event to visually unify all participants, ambassadors, and volunteers and reflect the communities spirit.
Creative Strategy: Anchored the visual identity in the unique Journey event designs to celebrate diverse personal stories and a shared community dedication and target toward a world free from the fear of cancer.
The Execution: Designed, art-directed, and delivered final production-ready assets for multi-generational t-shirts, wristbands, and event swag.
