The Brief: Introduce a "how-to" video and supporting collateral for a new Street Cricket fundraiser added to The Princess Margaret Cancer Foundation's event calendar, utilizing short-form video cuts for localized distribution and a social media playbook to guide participant fundraising.
Creative Strategy: Maximize a minimal budget by developing a clean series of four animations explaining the different components of Street Cricket, paired with event perimeter fence scrims and a comprehensive, 20-page social media playbook.
The Execution: Designed, art-directed, developed, and built all event materials from initial concept through to final production.
